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Mindset Shaping by Media: An Overview of Media Technologies Leading towards Media Imperialism in Media Mix

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ABSTRACT
When medium itself has become message and gets disproportionate importance, the substance of the message gets pushed back. Influence of visual media on culture and people has been increasing day by day. Though it influences people both positively and negatively, it affects more adversely than otherwise as the media has begun affecting the very identity of the masses and reduced them to passive subjects. The plurality of culture and identity of people in the third world countries are at stake. Strong resistance of the masses supported by a new order of international information is the need of the hour. Keeping this in mind, a revisit to the influence of visual media is deliberated here.
 
Cite this paper
Parashar, A. and Sreenivasan, G. (2015) Mindset Shaping by Media: An Overview of Media Technologies Leading towards Media Imperialism in Media Mix. Social Networking, 4, 17-21. doi: 10.4236/sn.2015.41002.
 
References
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[3]Bernays, E.L. (1928) Propaganda. H. Liveright, University of Michigan.
 
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[8]Simonton, D.K. (2001) The Story of Creativity: Historical Perspectives and Interpretations. Green College Lecture Series on the Nature of Creativity: History Biology, and Socio-Cultural Dimensions, University of British Columbia. http://psychology.ucdavis.edu/faculty_sites/simonton/HistoryCreativity.pdf
 
[9]Alter, A.L. and Kwan, V.S.Y. (2009) Cultural Sharing in Global Village; Evidence of Extra Cultural Cognition in European American. Journal of Personality and Social Psychology, 96, 742-760. http://dx.doi.org/10.1037/a0014036                                                                                                                        eww150116lx
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