A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables
Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=51125#.VFbQaWfHRK0 Author(s) Alireza Mohammadpour 1 , Taher Roshandel Arbatani 2 , Tahmoures Hassan Gholipour 3 , Fereshteh Farzianpour 4* , Shadi Hosseini 1 Affiliation(s) 1 Department of Management, University of Tehran Kish International Campus, Tehran, Iran . 2 Department of Media Management, Tehran University, Tehran, Iran . 3 Department of Management, Tehran University, Tehran, Iran . 4 Department of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran . ABSTRACT The present study aimed to evaluate the effect of social media marketing on online shopping of customers ba...