Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=49173#.VJJokMnQrzE Author(s) Jia Sun * , Jianping Wu , Qingjun Meng Affiliation(s) Business School, Hohai University, Nanjing, China . ABSTRACT Green operation is an important part for Medium-Small enterprise taking the sustainable development path. It requires enterprises to undertake environmental protection and social responsibility actively. Although green operation is limited by enterprise capital and technology, it is conducive to the harmonious unity of economic and environmental benefits. Enterprises’ green operation is based on the attention to green brand and culture construction, related personnel training, develop...
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