Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=52098#.VIVDuWfHRK0 Author(s) André Vargas Affiliation(s) Department of Economy, Universidad Iberoamericana, Mexico City, Mexico . ABSTRACT The concept of Utility usually refers to the satisfaction a person acquires by consuming, in general under circumstances bonded to income, and the price of goods. In a psychological vision of personal well-being, happiness and its components, consider the fact that people can value anything. This notion has led to the study of Procedural Utility, that means people not only value the outcome of something, but also values the process and conditions in which the outcome is achieved. Procedural Utility ...
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