Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=52318#.VJDmQcnQrzE Author(s) Qiong Wang , Chengyuan Wang * , Liang Wan Affiliation(s) School of Management, University of Science and Technology of China, Hefei, China . ABSTRACT The purpose of this paper is to discuss agent risk taking and efforts in the context of multiple heterogeneous references. We focus on two key references in terms of performance target and aspiration income. And we also introduce them into the principal-agent model. By the method of numerical simulation, our results show that performance target and the gap of psychological reference income have complex interaction influences on agent risk taking and efforts....
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