Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50459#.VD9031fHRK0 Author(s) Dörthe Krömker 1 , Ellen Matthies 2 Affiliation(s) 1 Clinical and Health Informatics Research Group, McGill University, Montreal, Canada . 2 Institut für Psychologie, Otto-von-Guericke-Universität, Magdeburg, Germany . ABSTRACT It was the aim of this study to understand the differences between occasional organic consumers (OOC) and regular organic food consumers (ROC). A total of 571 consumers, interviewed directly after grocery shopping, were classified as conventional, occasional organic or regular organic consumers depending on the number of organically produced items bought. In order to gain encompassing insights on the differenc...
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