Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=52481#.VJoWlcCAM4 Author(s) Yue Hu , Manzhen Tang Affiliation(s) Jinan University Management School, Guangzhou, China . ABSTRACT Home appliance industry is one of the most competitive industries in China, but the price war also prolonged. The reasons for E-commerce price war of home appliance industry are various; this article attempts to use the game theory and information economics analysis method to discuss the form of competition pattern, and further study the possibility of price coordination behavior in the industry. The analysis to our enlightenment is that, in order to get out of the price war trap, and improve the ...
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