Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53900#.VNsFUCzQrzE Author(s) Ashraf Hossain , Rashad Yazdanifard Affiliation(s) Help College of Arts and Technology, Centre for Southern New Hampshire University, Kuala Lumpur, Malaysia . ABSTRACT Online marketing has influenced the consumers all around the world. This opens up a way for the small enterprises to enter the international market and enjoy the benefits like the MNCs located in different parts of the world. Advertising products and manipulating the customers to buy is one of the techniques used by the international companies. As a result some companies take standardization as an incentive to attract customers while some use customization or personalization to manipulate them. This as a result that has created a debate between different marketers to choose a beneficial way to satisfy by attracting different customers. This article focuses...
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