Scientific Research Publishing

Read  full  paper  at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53260#.VLiBaMnQrzE Author(s)    Brian Unis 1 , Inger Johansson 1,2 , Christina Sällström 1   Affiliation(s) 1 Faculty of Health, Science and Technology, Department of Health Sciences, Karlstad University, Karlstad, Swede . 1 Faculty of Health, Science and Technology, Department of Health Sciences, Karlstad University, Karlstad, Sweden . 2 Faculty of Health Care and Nursing, Gjoevik University College, Gjoevik, Norway . ABSTRACT Background: Negative consequences for sexual health may be caused by risky sexual behavior related to attitudes, norms and self-efficacy regarding sexuality. Research has not resulted in a consensus on the associations between self-esteem and adolescents’ sexual behavior. Aims and Objectives: The aim of the study was to describe high school students’ sexual behavior and self-esteem, along with investigating the relationship o...

Read  full  paper  at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=52993#.VK89EMnQrzE Author(s)     Sheng-Hong Ye , Xiao-Ting Liu , Sheng-Yu Shi Affiliation(s) Management School, Jinan University, Guangzhou, China . ABSTRACT With the rapid development of social economy and the improvement of living quality, consumers are inclined to demonstrate their social status by using luxury brands today. This research explores the influence that the status of consumers makes on their self-brand connection with luxury brands, as well as the regulating effect of self-esteem and vanity from the perspective of Chinese cultural background. The analysis of the data shows that: in traditional Chinese cultural background, the higher the status of the consumer is, the higher the comsumer’s self-brand connection with luxury brands is, and vice verse. Self-esteem and vanity have a regulating effect on this relationship. When consumer...

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50172#.VDSnSFfHRK0 Author(s)   Trinh Thi Linh 1* , Nguyen Thi Anh Thu 1 , Nguyen Dieu Huong 2 Affiliation(s) 1 Faculty of Psychology, University of Social Sciences and Humanities Affiliated to Vietnam National University, Hanoi, Vietnam . 2 Ministry of Science and Technology, Hanoi, Vietnam . ABSTRACT The purpose of this article is to introduce self-esteem scale associated with the culture of Vietnam. In essence, this is the process of cross-cultural adaptation of self-esteem scales that colleagues from the University of Toulouse II-Le Mirail (French Republic) establish for participant groups who are Vietnam minors. Results factor analysis with SPSS and Lisrel sof...