The Smell of Success?—The Impact of Perfume-Gender Congruency on Ratings of Attraction and the Halo Effect
Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50543#.VECPx1fHRK0 Author(s) Radost Marinova , Mark Moss Affiliation(s) Department of Psychology, Faculty of Health and Life Sciences, Northumbria University, Newcastle upon Tyne, UK . ABSTRACT Research into the concept of attraction has indicated the existence of olfactory influences that go beyond pheromonal level. Synthetic fragrances have been found to affect not only perception of attraction, but also attribution of beauty-unrelated intrinsic characteristics. The present study aimed to examine the impact of perfume-gender congruency on ratings of attractiveness and any perfume-generated halo effect. Male faces categorized as low, medium and high attrac...