Scientific Research Publishing

Read  full  paper  at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=44#.VNhq8yzQrzE Author(s)    Kanokwan Atchariyachanvanich , Noboru Sonehara , Hitoshi Okada Affiliation(s) National Institute of Informatics 2-1-2 Hitotsubashi Chiyoda-ku . National Institute of Informatics 2-1-2 Hitotsubashi Chiyoda-ku, Tokyo . National Institute of Informatics 2-1-2 Hitotsubashi Chiyoda-ku, Tokyo . ABSTRACT Since keeping the customer purchasing a product/service is essential to maintaining the profitability of any business, the continuance of purchasing through the Internet is vital to online business. This study is one of the few attempts to investigate the perceived benefit factors affecting customers’ intention to continue purchasing through the Internet. Ac-cording to a multiple regression analysis of online questionnaires filled out by 998 online customers in South Korea, extrinsic benefits measured in terms of time and mone...

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=49140#.VDTo1VfHRK0 Author(s)     Shueh-Chin Ting Affiliation(s) Department of Education, National University of Tainan, Tainan, Taiwan . ABSTRACT Past researches suggest that switching cost could retain customers and increase their repurchase intention; however, this study does not completely agree with this statement. By treating customers’ satisfaction as the moderating variable, this study attempts to identify the relationship between switching cost and customers’ repurchase intention. The research subjects of this study were consumers of mobile phone communication service in Taiwan; the customer satisfaction was divided into high, medium and low degr...