Scientific Research Publishing

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=48461#.VD4VhlfHRK0 Author(s)   Joseph Yorke , Pius Agbenorku , Joseph Akpaloo , Charles Appiah , Papa Kwesi Sansomir Fiifi-Yankson , Michael Adinku , Ewura Adjoa Ahenfoa Ben-Crentsil , Dennis Afful-Yorke Affiliation(s) Department of Surgery, School of Medical Sciences, College of Health Sciences, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana . Directorate of Surgery, Komfo Anokye Teaching Hospital, Kumasi, Ghana . Directorate of Surgery, Komfo Anokye Teaching Hospital, Kumasi, Ghana . Directorate of Surgery, Komfo Anokye Teaching Hospital, Kumasi, Ghana . Directorate of Surgery, Komfo Anokye Teaching Hospital, Kumasi, Ghana . Directorate of Surgery, Komfo Anokye Teaching Hospital, Kumasi, Ghana . Directorate of Sur...

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=49140#.VDTo1VfHRK0 Author(s)     Shueh-Chin Ting Affiliation(s) Department of Education, National University of Tainan, Tainan, Taiwan . ABSTRACT Past researches suggest that switching cost could retain customers and increase their repurchase intention; however, this study does not completely agree with this statement. By treating customers’ satisfaction as the moderating variable, this study attempts to identify the relationship between switching cost and customers’ repurchase intention. The research subjects of this study were consumers of mobile phone communication service in Taiwan; the customer satisfaction was divided into high, medium and low degr...