Scientific Research Publishing

Read  full  paper  at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53900#.VNsFUCzQrzE Author(s)   Ashraf Hossain , Rashad Yazdanifard Affiliation(s) Help College of Arts and Technology, Centre for Southern New Hampshire University, Kuala Lumpur, Malaysia . ABSTRACT Online marketing has influenced the consumers all around the world. This opens up a way for the small enterprises to enter the international market and enjoy the benefits like the MNCs located in different parts of the world. Advertising products and manipulating the customers to buy is one of the techniques used by the international companies. As a result some companies take standardization as an incentive to attract customers while some use customization or personalization to manipulate them. This as a result that has created a debate between different marketers to choose a beneficial way to satisfy by attracting different customers. This article focuses...

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50174#.VDSnaFfHRK0 Author(s)    Panagiota Darvyri 1* , Michael Galanakis 2 , Adamantios G. Avgoustidis 3 , Spyros Vasdekis 4 , Artemios Artemiadis 1 , Xanthi Tigani 1 , George P. Chrousos 1,5 , Christina Darviri 1 Affiliation(s) 1 Postgraduate Course Stress Management and Health Promotion, School of Medicine, University of Athens, Athens, Greece . 2 Panteion University of Social and Political Sciences, Athens, Greece . 3 Pastoral Theology and Psychology, Theological School, National and Kapodistrian University of Athens, Athens, Greece . 4 Athens University Vascular Unit, University Hospital “Attikon”, Athens, Greece . ABSTRACT The purpose of this study ...

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50170#.VDSjLFfHRK0 Author(s)     Panagiota Darvyri 1* , Michael Galanakis 2 , Adamantios G. Avgoustidis 3 , Niki Pateraki 1 , Spyros Vasdekis 4 , Christina Darviri 1 Affiliation(s) 1 Postgraduate Course Stress Management and Health Promotion, School of Medicine, University of Athens, Athens, Greece . 2 Panteion University of Social and Political Sciences, Athens, Greece . 3 Pastoral Theology and Psychology, Theological School, National and Kapodistrian University of Athens, Athens, Greece . 4 Athens University Vascular Unit, University Hospital “Attikon”, Athens, Greece . ABSTRACT The purpose of this research was to standardize the Greek version of th...