Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53894#.VNsBzyzQrzE Author(s) Shu Lin Affiliation(s) School of Business Administration, Jimei University, Xiamen, China . ABSTRACT Reviewing the business niche theory, this paper discusses the application in strategic management. Health of a company heavily depends on the harmony of its intra-ecology that has effect on strategy. Also the external surrounding is a significant factor which affects the company’s strategic choice. A strategy of dislocation development will reduce direct competition and enhance collaboration. A firm may choose appropriate strategy such as people-oriented policy and performance of corporate social responsibility to maintain the ecological balance of business and enhance its strategic advantage. KEYWORDS Business Ecology , Oriental Idea , Harmony , Business Niche Cite this paper Lin, S. (2015) Applica...
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