Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account
Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53746#.VNHHiSzQrzE Author(s) Stephanie Löffler , Daniel Baier Affiliation(s) Brandenburg University of Technology Cottbus-Senftenberg, Cottbus, Germany . ABSTRACT Nowadays, the application of conjoint analysis for measuring customers’ preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attrib...