Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50954#.VFCIg1fHRK0 Author(s) Yuan Chen , Xiaogang Tang , Kangyu Chen , Hui Liu Affiliation(s) School of Economics & Commerce, Guangdong University of Technology, Guangzhou, China . ABSTRACT This paper aims at the theoretical analysis to the impact of government supervision and consumer purchasing behavior on food quality security, so as to look for safety strategies and measures to strengthen and improve the level of food safety in China. Reputation mechanism is introduced and Bayesian approach is based on, in which government supervision as well as consumer purchasing behavior is taken as crucial factors to impact on the food...
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