Scientific Research Publishing

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=52285#.VI-LwsnQrzE Author(s) Denghua Yuan , Robert Keith Shaw Affiliation(s) School of Business, Guangdong University of Foreign Studies, Guangzhou, People’s Republic of China . ABSTRACT This paper facilitates the valuation of intangible assets in accordance with ISO 10668. It indicates a method to assess brand values when a company’s brand is inadvertently undermined by the actions of others who market similar products. The paper reports on commercial phenomena in China and provides conceptual analysis to enable company accounts to reflect the quantified phenomena. The paper defines an innovative concept- brand insecurity . It ...

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=47314#.VFrn52fHRK0 Author(s) Juliet Stoltenkamp , Martha Kabaka Affiliation(s) Centre for Innovative Educational and Communication Technologies (CIECT), University of the Western Cape, Cape Town, South Africa . Centre for Innovative Educational and Communication Technologies (CIECT), University of the Western Cape, Cape Town, South Africa . ABSTRACT Issues of plagiarism are mutual debates across Higher Education Institutions (HEI). As a result, institutions have employed software detection tools as a measure to deter such unacceptable academic practices. This study explores experiences related to the adoption and implementation of...