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博文

目前显示的是标签为“Revenue Management”的博文

A Decision Problem of Hotels on Setting Online-Exclusive-Rooms in E-Commerce Age

Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=49165#.VJJNEcnQrzE Author(s)   Liang Xu , Xiaoyan Xu Affiliation(s) University of Science and Technology of China, Hefei, China . University of Science and Technology of China, Hefei, China . ABSTRACT Due to the rapid development of information technology, customers’ consumption pattern in hotel industry has dramatically changed, and many people book rooms through some professional online platforms. Hotel managers need to redesign their sale channel structures by incorporating online platforms, in order to increase profit. This paper focuses on a revenue maximization problem for a hotel which cooperates with an online platform. ...