Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=47312#.VFrn5mfHRK0 Author(s) Jun Chen , Ying Yang Affiliation(s) School of Management, Chongqing Jiaotong University, Chongqing, China . School of Management, Chongqing Jiaotong University, Chongqing, China . ABSTRACT A service collaboration decision problem in a dual-channel supply chain is studied with the service level and the customer’s acceptance of the Internet channel is taken into consideration. Then the Stackelberg decentralized decision model and the centralized decision model are developed for two settings that the retailer provides the same service level in both channels or not. The conclusion implies that the...
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