The Role of Attitude Strength in Predicting Organ Donation Behaviour by Implicit and Explicit Attitude Measures
Read full paper at: http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50552#.VECTs1fHRK0 Author(s) Gundula Hübner 1,2* , Anja Mohs 1 , Lars Eric Petersen 1 Affiliation(s) 1 Martin-Luther-University Halle-Wittenberg, Halle, Germany . 2 MSH Medical School Hamburg, Hamburg, Germany . ABSTRACT Explicit attitude measures seem to be rather poor predictors of organ donation behaviour. This study examined whether implicit attitude measures acted as better predictors. Special attention was paid to the moderating role played by attitude strength in predicting deliberate donation behaviour. In this study (N = 78), explicit and implicit measures of attitudes towards organ donation, as well as behavioural commitment, were assessed....