Tourism Distribution System and Information and Communication Technologies (ICT) Development: Comparing Data of 2008 and 2012
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http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53763#.VNHUnyzQrzE
Affiliation(s)
1Marketing Department, University of Zaragoza, Zaragoza, Spain.
2Marketing Tourism School, University of Zaragoza, Zaragoza, Spain.
2Marketing Tourism School, University of Zaragoza, Zaragoza, Spain.
ABSTRACT
Information
and Communication Technologies (ICTs) and the development of the online
channel have transformed the competitive environment of the tourism
industry within a brief span of time. However, our knowledge about the
details of the evolving trend of the distribution system is scarce.
Considering the prior literature, this research analyzes the evolution
of the sector’s structure, the power of tourism operators, the
production processes and products of the tourism sector. The work uses
primary information which is taken from surveys to experts in the
sector, within a European context. The results of the work, based on a
comparison between two samples in 2008 and in 2012, underscore the
development of the distribution system and the significant changes
happened in opinions regarding the relationship between the use of ICTs
and value creation, regarding ICTs and product quality, and regarding
how ICTs facilitate the adoption of the best practices in the industry.
Multiple and exclusively online channel strategies are the most
involved.
Cite this paper
References
Berné,
C. , Gómez-Campillo, M. and Orive, V. (2015) Tourism Distribution
System and Information and Communication Technologies (ICT) Development:
Comparing Data of 2008 and 2012. Modern Economy, 6, 145-152. doi: 10.4236/me.2015.62012.
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