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http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53139#.VLXWcsnQrzE
ABSTRACT
In
this multidisciplinary study, the main research question was how to
improve the value of entrepreneurial initiatives that provide the web
service of automatic accompaniment to Arab singing. As an example and
case study, we considered the Mawaweel website that offered an automatic
accompaniment to Arab vocal improvisation as a main service. After
overviewing the website, we conducted a survey examining the
satisfaction of its visitors in regard to presentation and quality of
service. It was found that the Mawaweel website had potential to achieve
success as the majority of the 22 respondents expressed general
satisfaction after their first visit to the website, with an average
rate of 75%. However, respondents’ ratings were strict when discussing
specific aspects about the website presentation and service quality, and
the means of average rates were 68.32% and 50.23% respectively. The
standard deviations of average rates were 15.70% and 19.13%,
respectively. This revealed a sense of inhomogeneity in the values of
the different aspects of the website presentation, and an expanded sense
of inhomogeneity in the quality of the different services delivered by
the website. We then compared the Mawaweel website to other websites and
proposed specific improvements to the aspects with average rate below
50%.
KEYWORDS
Music Informatics, Entrepreneurial Web Business, Automatic Accompaniment, Arab Music, Survey Research
Cite this paper
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