Read full paper at:
http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50315#.VDXkBlfHRK0
http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50315#.VDXkBlfHRK0
Author(s)
1Examination Yuan, Taiwan.
2Department of Applied English, Jinwen University of Science and Technology, Taiwan.
3School of Psychology and Institute of Clinical Psychology, Chung Shan Medical University, Taiwan.
4Chung Shan Medical University Hospital, Taiwan.
5Social and Gender Issue Research Center, Chung Shan Medical University Hospital, Taiwan.
2Department of Applied English, Jinwen University of Science and Technology, Taiwan.
3School of Psychology and Institute of Clinical Psychology, Chung Shan Medical University, Taiwan.
4Chung Shan Medical University Hospital, Taiwan.
5Social and Gender Issue Research Center, Chung Shan Medical University Hospital, Taiwan.
The aim of this study was to propose and validate “a
great variety of animals may be released” and “attitudes toward animal
releasing”. To achieve this goal, the self-developed Likert-typed
questionnaire and demographic data were adapted. The demographic data
collected from both stages were analyzed. Only the beliefs, knowledge,
attitudes, and behaviors of the participants from the first stage were
examined. Regression and path analysis were done for the data from both
stages. The questionnaire research was divided into two stages. At the
first stage, the questionnaire was answered by people from schools or
private businesses in the northern, middle, and southern parts of
Taiwan. A total of 1225 valid questionnaires were collected, among which
only 9.3% of the participants were found to have ever joined animal
releasing activities. At the second stage, the participants were chosen
from the religious groups in northern Taiwan that offered animal
releasing activities. A total of 151 valid questionnaires were
collected. By the regression analysis of demographic data and beliefs of
animal releasing, the result shows that “the experience of
participating in religious ceremony to be one of the groups” is the
strongest predictor; the “participants gender” and “their mother’s
religions” influence knowledge of animal releasing most. The beliefs of
animal releasing can account for much of attitudes than knowledge
variables can do. “Beliefs of animal releasing” is more important than
“significant others’ support” and “significant others’ support” is more
important than “knowledge of animal releasing.” The main findings of the
correlation among beliefs, knowledge, attitudes, and behaviors of
animal releasing include the following: 1) through attitude, beliefs
mediate behaviors; 2) through attitude, knowledge mediate behaviors; 3)
knowledge influences behaviors directly; 4) attitude influences
behaviors directly.
KEYWORDS
Cite this paper
Chen, J. , Lin, M. and Suen, M. (2014)
Individuals’ Knowledge, Beliefs, Attitudes, and Behaviors toward Animal
Releasing. Sociology Mind, 4, 298-304. doi: 10.4236/sm.2014.44030.
[1] | Ajzen, I., & Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley. |
[2] | Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: PrenticeHall. |
[3] |
Chaiken, S. (1980). Heuristic
versus Systematic Information Processing and the Use of Source versus
Message Cues in Persuasion. Journal of Personality and Social
Psychology, 39, 752-766. http://dx.doi.org/10.1037/0022-3514.39.5.752 |
[4] | Chaiken, S. (1987). The Heuristic Model of Persuasion. In M. P. Zanna, J. M. Olson, & C. P. Herman (Eds.), Social Influence: The Ontario Symposium (Vol. 5, pp. 3-39). Hillsdale, NJ: Erlbaum. |
[5] |
Chaiken, S., & Maheswaran,
D. (1994). Heuristic Processing Can Bias Systematic Processing: Effects
of Source Credibility, Argument, Ambiguity, and Task Importance on
Attitude Judgment. Journal of Personality and Social Psychology, 66,
460-473. http://dx.doi.org/10.1037/0022-3514.66.3.460 |
[6] |
Petty, R. E., & Cacioppo, J.
T. (1986). Communication and Persuasion: Central and Peripheral Routes
to Attitude Change. New York: Spring-Verlag. http://dx.doi.org/10.1007/978-1-4612-4964-1 |
[7] | Zafirovski, M. (2003). Human Rational Behavior and Economic Rationality. Electronic Journal of Sociology. eww141009lx |
评论
发表评论